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You can notice it as daydreaming, a wandering mind or being hyper-focused. Hypnosis is around you every day. It is used when you communicate, both verbally and non-verbally.

The state of hypnosis is a normal function of your mind. There is no big secret or special power involved. It is the state of mind your brain uses when accessing the huge amount of storage it contains.

People are trying to create and trigger behavior reactions in you every day. And not just TV and radio advertisements. Your friends and family do this too. And, you do this to them.

When you first meet someone you like and smile at them, that is you attempting to manipulate a smile from them. Maybe your response to the previous sentence is “I smile because I’m happy”. You smile because you’re happy and want others to respond by being happy. And if someone doesn’t smile back, aren’t you slightly offended or put-off? Probably. A smile helps increase the odds that the other person will remember you with good emotions attached to the memory. Sounds complicated until you start seeing how common it is.

The beer advertisement shows video that stimulates feelings of happiness, satisfaction, and companionship. People like those things and now those good feelings will tend to be associated with the image of that particular beer brand. If you think of a remote, relaxing, sunny beach in Mexico, blue water, white sand, the sound of small, soft waves, two lounge chairs and maybe a slice of lime, do you think of a particular brand of beer? That’s emotional association at work.

This is evident in all aspects of your life. Your mind began collecting these associations soon after you were born. It is the same for all of us. Of course, it is common sense, but we don’t always realize how powerfully it influences our behaviors and choices.

A habit, once formed with emotional association can become more deeply rooted with repetition. The more repetition, the stronger and more automatic the reaction is. Once deeply rooted, it becomes more difficult to change an emotionally based habit.

Look at all the ways your life is guided by outside influence. The food you eat (and how much food you eat), the car you drive, the clothes you wear. The bad habits you have, as well as the good habits. You probably have more habits created unintentionally than intentionally.

Once you start seeing the key elements of behavior creation, you will better understand yourself and others. Hopefully, if you have a habit you’re having trouble changing, you can be less frustrated. You’re fighting your own mind’s nature after all. Most importantly, know the habit CAN be changed. If you aren’t able to do it yourself, find a trustworthy professional to help you. I recommend finding a good hypnotist.